We offer full-service retail solutions to help you achieve your goals.

A Winning Formula

Our team has launched and run thousands of stores. That’s why retailers continue to turn to us for the kind of strategy, creativity, marketing and operational expertise that helps them win.

More than 85% of US retail sales takes place in physical stores.* This makes your physical retail footprint a critical component of your business success.

End-to-End Support Across All Your Retail Needs

From developing new retail concepts to helping roll out stores nationwide to developing and executing a powerful real estate strategy, we’re here to help you achieve profitable and scaleable growth.

*Source: ICSC

Concept Development

Consumers value innovative retailers and reward them with loyalty. Whether it’s kiosks, pop-up stores, or permanent storefronts, we combine knowledge of your audience, product, and brand to create compelling retail environments where consumers want to shop.


We collaborate with your brand to develop and launch a new retail store format that checks all the boxes.


What We Do

  • Store Format

  • Location Strategy

  • Consumer Proposition

  • Branding and Design

  • Financial Modeling

  • Test and Launch

Retail Expansion

Whether you are an established retailer or emerging brand looking to grow, we work to align your business goals with your financial, marketing, operational, and sales objectives. We apply our in-depth knowledge of retail combined with deep-rooted industry relationships to formulate a winning growth strategy.


We know retail. Let us create a winning retail growth strategy for your brand.


What We Do

  • Permanent Stores

  • Pop-Ups

  • Store Design

  • Branding

  • Press and Buzz

  • Channel Integration

Lease Negotiation & Portfolio Optimization

We offer exceptional expertise in all areas of real estate negotiation and deal making. We leverage our extensive retail real estate expertise and network of property owner relationships to create an effective real estate strategy, uncover optimal locations, and negotiate winning deals on your behalf.


We can help you create an overarching real estate strategy, secure new deals in the right locations, and optimize your portfolio.


What We Do

  • Strategy

  • Site Selection

  • Lease Negotiation

  • Relocations & Renewals

  • Restructuring

  • Portfolio Optimization

Store Operations

We’ve partnered with hundreds of retailers to scale their business and to help run their stores more efficiently and profitably. We can help you fine tune and manage all aspects of your store operations.


We can help you improve all aspects of your store operations and then provide ongoing support.


What We Do

  • Fractional COO Services

  • Hiring and Training

  • KPI Culture

  • Asset Protection

  • Visual Merchandising

  • Maximize Sales and Profits

Business Evaluation

We use our decades of experience analyzing retail businesses, rightsizing financials, and creating data-driven models to boost your profitability.


Let us evaluate your current strategies and help you implement new solutions to optimize your business and grow sales and profits exponentially.


What We Do

  • Discovery

  • Review

  • Reposition & Reset

  • Rebuild Strategy

  • Improve Sales and Increase Your Bottom Line

Let’s Accelerate Your Retail Business Success

Blue Butterfly has helped retailers solidify their strategy and uncover valuable new revenue streams. We want to do the same for you.