When we work together to elevate your business, our team becomes your team.
Michael Brielmann Partner
Patricia Norins Partner
Tracey Hatley Managing Director, Global Business Development
Scott Jackson Managing Director of Retail
Judy Craighead Vice President, Business Development
Bob Hundt Director of Business Development
Megan Lumpkin Business Development Manager
Leslie Ball Vice President, Operations
Michael Brielmann
Partner / Locksmith
Michael’s keen business instinct and deep industry expertise is invaluable to Blue Butterfly. He works closely with our clients to build effective retail real estate strategies that drive powerful results.
A 25-year veteran in starting, merging, acquiring, and divesting companies, Michael brings strategic and tactical expertise to every project. His vast experience working with both property owners, retailers, and brands enables him to provide insightful and creative solutions for our clients. Michael has decades of deal making experience and excellent professional relationships with leading developers including Macerich, PREIT, Simon Property Group, Starwood Retail Partners, and Unibail-Rodamco-Westfield. He has provided innovative retail solutions for large publicly traded companies like 1.800.flowers.com, Hanesbrands, and Revlon, as well as for smaller privately held companies like IVS Brands.
Michael has also given back to the retail real estate industry and his community. He has served with distinction on multiple industry advisory boards and is a former Co-Chair of the International Council of Shopping Center’s Management, Marketing, Specialty Retailing, and Maxi Awards Conference. He is also a proud volunteer and sponsor for the Grenville Baker Boys & Girls Club and the Stony Brook Children’s Hospital holiday celebration.
Michael is also known as Blue Butterfly’s Locksmith because he unlocks tremendous value and opens doors for every client.
Patricia Norins
Partner / Storyteller
For nearly 30 years, Patricia has been helping shopping center developers and brands boost profits by implementing creative sales, marketing, and advertising strategies. Retail real estate is in Patricia’s DNA, she’s a fourth-generation retailer. Her family pioneered a number of industry firsts including first to recognize the value of adding retail to empty common area space, and first to launch a third-party specialty leasing company where they fully developed and created specialty leasing programs for nearly every major developer in the country.
Patricia continued this proud family tradition when she founded the first industry trade publication, Specialty Retail Report, and the first shopping center advertising and sponsorship conference. Patricia also developed the first specialty leasing designation that was adopted as the industry gold standard for training and accreditation. She also launched SPREE, the world’s largest specialty retail conference. In addition, Patricia has served as spokesperson for premier platforms such as American Express’s Small Business Saturday and continues to be recognized as the leading authority in the specialty retail industry, routinely appearing in publications such as The Wall Street Journal, and The New York Times. She sold her business to the International Council of Shopping Centers prior to co-founding Blue Butterfly.
When she’s not busy consulting for companies in the retail real estate space, Patricia is dedicated to mentoring up-and-comers and giving back to the community, which includes co-teaching MBA classes.
Patricia brings a strategic perspective to every Blue Butterfly project. In her role as Storyteller, she loves to infuse innovative marketing strategies and tactics with leading industry practices to help clients creatively tell their brand story.
Tracey Hatley
Managing Director, Global Business Development / Light Bulb Changer
Tracey helps Blue Butterfly clients develop effective strategies to maximize revenue, creatively fill spaces, and deliver unique shopping center experiences that drive foot traffic. Tracey’s career as an innovative commercial real estate executive spans nearly three decades. Her successful track record in property management is as long as it is varied and includes advertising, sponsorship, and brand activations, among other focus areas.
Tracey has contributed directly to some of the largest shopping center developers in the US, including Simon Property Group, and The Mills Corporation. Most recently, she served as SVP, Director of Specialty Leasing & Ancillary Income for JLL Retail and its portfolio of over 75 shopping centers. She brings a wealth of knowledge from these roles to Blue Butterfly, where she is responsible for the implementation of revenue-generating strategies for brands, retailers, and property owners.
Tracey has supplemented her day-to-day roles with advisory positions for trade groups. This includes SPREE, where she serves as Co-Chair for the industry’s largest specialty retail show. Tracey’s efforts have been recognized by the International Council of Shopping Centers, which presented her with its Hall of Fame Award for Specialty Leasing Director of the Year in 2017. In her spare time, Tracey enjoys making philanthropy a mainstay in her life. She volunteers with a number of different charities including a non-profit that supports young adults with special needs.
We affectionately refer to Tracey as our Light Bulb Changer due to her ability to always bring bright new ideas and energy to each project.
Scott Jackson
Managing Director of Retail / Mixologist
Scott has been a leader in the retail industry for more than 30 years. Scott consistently drives powerful results from one company to the next. Most recently, Scott served in a leadership role at Go! Retail Group, the top operator of more than 1,000 holiday pop-up shops across US malls and outlets. His team also launched a variety of fresh new retail concepts in stores around the globe over the past 10 years.
He was instrumental in leading Brookstone’s pop-up business across hundreds of yearround locations, including its highly-profitable airport division. Under his management, Scott rebuilt Lindt Chocolate’s US business, growing it from 27 stores to over 100 while also helping to relaunch the brand globally. In addition, Scott led the North American store rollout of Rosetta Stone, successfully transitioning to physical store locations from digital-only distribution. Among other beneficiaries of his forwardthinking approach have been multiple private equity firms.
Scott is an avid hiker with a passion for fostering and adopting rescue dogs, including his Vizsla, Penny Lou. When he’s not revitalizing retailers, he uses the same innovative thinking to remodel homes, improve his garden, and, of course, perfect cocktails for his friends.
His unique ability to skillfully blend the art and science of retail, not to mention his expertise behind the bar
Judy Craighead
Vice President, Business Development / Master Gardener
Judy has been a leader in shopping center marketing and business development for more than 30 years. She’s truly our Master Gardener, using her diverse expertise to dig up new opportunities to help clients grow.
Judy began her career in the industry at the Jacobs Group. Her talent for mall management was clear from the start, and she soon became Regional Marketing Manager. She also volunteered as State Operations Director for ICSC, combining her SCMD and CMD certifications with professional experience to help teach at ICSC’s Marketing Institute and score the CMD exam.
When CBL Properties acquired a portion of the Jacobs portfolio in 2001, Judy was asked to oversee a team of 15 mall marketing managers for properties throughout the Midwest. This led to her role as Regional Director and later Senior Director of Brand Development, helping to turn the newly formed brand department into a multimillion-dollar revenue stream. She ultimately served as Vice President of Business Development at CBL’s corporate headquarters before joining Blue Butterfly.
Judy and her husband of 33 years recently moved back to their hometown of Cleveland, OH. She’s a passionate supporter of United Way, previously serving as a campaign chairperson for the organization. When not supporting clients or championing causes, Judy enjoys music, travel, football and, of course, gardening.
She’s truly our Master Gardener, using her diverse expertise to dig up new opportunities to help clients grow.
Bob Hundt
Director of Business Development / Trailblazer
For over 30 years, Bob has been leading the way in helping brands discover exciting new opportunities. Bob began on the agency side as a media buyer and quality control manager for RS+K. His diverse skills soon set him apart, leading to responsibilities in account management, business development for the group’s Fortune 500 clientele. Ever the pioneer, Bob co-founded Climb United, a full-service agency serving everything from stealth startups to high-tech giants. His leadership as President extended across both the team and its client relationships as they collaborated on world-class ad creative and marketing strategy.
Prior to joining Blue Butterfly, Bob excelled in business development for CBL Properties. His revenue generation responsibilities included the key markets of Wisconsin, Northern Illinois, and over 100 other properties scattered around the US. As a result, he reinforces our team’s expertise in sales, branding, activations, leasing, and property management.
Bob also brings an outstanding creative eye as a published photographer. When he’s not donating his stunning pictures to Gildas Club or personal services to an array of nonprofits, you can find Bob throwing on hockey pads at the rink, playing baritone with the Madison Scouts Drum and Bugle Alumni Corps, or simply relaxing with family and friends.
It makes sense that someone who spends his time breaking new ground for clients would be Blue Butterfly’s trusted Trailblazer.
Megan Lumpkin
Business Development Manager / Detective
As Blue Butterfly’s Business Development Manager Megan has an innate ability to uncover business leads and convert them into deals.
Megan’s talent is homegrown. With real estate genes in the family, it was only natural for her career to start in the business. Megan gained valuable experience working at various firms, where she did everything from administrative support for top brokers to full office management.
Prior to joining Blue Butterfly, Megan spent 12 years in the food and beverage industry. Her front-of-house knowledge is exceptional and has been recognized through multiple corporate sales awards and honors. Our clients enjoy the unique blend of customer service skills that Megan brings to every project she undertakes.
When she’s not digging up leads or helping the team to close deals, Megan is still serving others. That includes spending time with INSPIRE Atl as a youth counselor as well as with her own family. They can usually be found exploring the outdoors or waiting in line to see the latest Disney release.
Megan is our Detective, and we rely on her instincts and creativity when it comes to scouring the retail real estate landscape for innovative new retail concepts and growing retailers.
Leslie Ball
Vice President, Operations / Wizard of Getting it Done
Blue Butterfly clients count on Leslie for her flawless project management capabilities, attention to detail, research skills, and impeccable customer service.
Leslie understands business operations and customer service. Throughout her 30-year career, she has held high-level positions in a variety of sectors.
As VP of Client Services for Adsend, the Associated Press’s global digital advertising platform, she regularly collaborated with premier retail brands such as Macy’s, JCPenney, Lord & Taylor, Bloomingdales, and Dillard’s.
Prior to joining Blue Butterfly, Leslie worked with one of the country’s largest specialty retailers conducting real estate site-selection research, administering new deals, and coordinating merchant activities from permitting to operations.
Leslie’s current focus is on building developer and vendor relationships, project management, and providing operational support for our clients. She also functions as the central nervous system for communications with our clients, prospects and vendors. In addition, Leslie offers valuable expertise on fabrication projects, involving fixture design, installation, permitting, and sourcing. She is a proud volunteer at Gilcrease Nature Sanctuary, an animal rescue organization that educates and raises awareness about the importance of animal care and advocacy.