Cheryl’s Cookies Cart Debuts at Simon Malls – A Delicious New Experience!

Blue Butterfly proudly partnered with 1-800-Flowers to lead a strategic test for Cheryl’s Cookies, bringing delicious treats and holiday gifts to Simon Malls for the 2024 holiday season!

Scott Jackson

Scott Jackson is a lifelong retailer with a passion for creating exciting consumer experiences. Jackson is a subject matter expert in retailing, with deep experience in the concept launch and pop-up space. Jackson has led the opening of over 7, 500 pop-up stores, and creating dozens of new concepts with clients like Brookstone, Gardener’s Eden, Lindt Chocolate, Things Remembered, Rosetta Stone, Proactiv, Go! Calendars, Toys, and Games. Jackson is the Managing Partner of Blue Butterfly LLC, a retail consultancy. www.bluebutterflyllc.com

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Why Store Design is More Than Just Aesthetic— It’s Brand Power in Action